# Icarus Street Therapy

Preferred-Name: Icarus Street Therapy
Canonical-Domain: icarus.works
Entity-Type: Portfolio
Industry: mental health coaching, executive recovery coaching, public speaking, personal development
Description: Icarus Street Therapy is the personal brand platform of Dean Cooper, a BBC-featured burnout and addiction recovery speaker based in Cornwall, UK. The site provides lived-experience content on burnout recovery, men's mental health, addiction recovery, and sustainable performance through the Street Therapy framework. Dean offers keynote speaking, executive coaching, podcast appearances, and media collaborations focused on resilience, trauma-informed leadership, and personal transformation.

## Key Pages

- Home: https://icarus.works/
- The Journey: https://icarus.works/journey
- Philosophy: https://icarus.works/philosophy
- Movement: https://icarus.works/movement
- Principles: https://icarus.works/principles
- Mythology: https://icarus.works/mythology
- Impact/Collaboration: https://icarus.works/impact
- Contact: https://icarus.works/contact
- Blog: https://icarus.works/blog
- Blog Detail: https://icarus.works/blog/[slug]
- Podcast: https://icarus.works/podcast
- Hot Sauce Shop: https://icarus.works/sauce
- Link Hub: https://icarus.works/hub
- Privacy Policy: https://icarus.works/privacy

## Core Offerings

- Keynote speaking on burnout recovery, resilience, and leadership under pressure
- Executive recovery coaching for high performers facing inflection points
- Podcast guest appearances on mental health, addiction recovery, and trauma
- Documentary and series development collaboration
- Brand and charity partnerships aligned to mental health and recovery
- Corporate transformation and trauma-informed leadership advisory
- Selective mentorship for individuals rebuilding after trauma or addiction
- "From The Ashes" artisan hot sauce product line

## Target Audience

- Executives experiencing burnout or high-pressure leadership challenges
- Men facing mental health struggles, addiction, or identity crises
- High performers navigating reinvention or career transitions
- Individuals in recovery seeking lived-experience guidance
- Organisations seeking authentic mental health and wellbeing partnerships
- Media outlets covering mental health, resilience, and recovery stories

## Founder

Dean Cooper is the founder of Street Therapy, a BBC South West featured burnout and addiction recovery speaker, and host of the "After the Fall" podcast. Based in Cornwall, UK, he brings lived experience from corporate burnout, vascular health crises, and addiction recovery to his work as an executive recovery coach and public speaker. Dean is a certified executive and personal coach backed by the Coaching and Mentoring Academy.

## Brand Philosophy

Street Therapy operates on a four-phase framework: Awareness (wake up to what is), Stabilisation (stop the bleeding), Rebuilding (reclaim power), and Thriving (rise sustainably). The philosophy centers on "Strive. Revive. Thrive." — emphasizing balance over burnout, wholeness over perfection, and sustainable recovery over quick fixes. The Icarus metaphor reframes the fall not as failure, but as feedback and fuel for transformation.

## Media & Podcast

"After the Fall" is a podcast hosted by Dean Cooper (Icarus) featuring real conversations about collapse, survival, and rebuilding. The show follows a structured arc: Strive → Fall → Revive → Thrive. Available on Spotify, Apple Podcasts, Amazon Music, YouTube Music, YouTube, TuneIn, Deezer, and iHeartRadio. Guest applications accepted via the website for individuals with lived experience of falling and rising again.

## Community & Links

- TikTok: @Icarus_Works_UK
- Discord community: https://discord.gg/Y3brSMr4
- Podcast website: https://afterthefall.com
- BBC News feature: https://www.bbc.co.uk/news/articles/cy4wl4rm971o